Use low-cost tactics

Effective marketing can be affordable. Here are examples of techniques used by a small retail store. Click on each icon to learn more.

Give away free samples of your products to customers who visit your store. Produce your own catalogs and other marketing materials. With today’s technology – personal computers, software, and color printers – you can produce small quantities of professional-looking materials less expensively than ever before. If graphic design and marketing are not your strengths, look for reasonably priced vendors to assist you. Use email promotions – but only for loyal customers who have given you their permission to contact them. The people who know and like your products already are far more likely to read your emails and respond to them positively. Mail thank-you cards to clients shortly after they’ve purchased from you. These cards need not be expensive, but a warm and friendly, hand-signed note will help build customer loyalty.
There are many low-cost techniques for small businesses to increase customer interest. Check with your local business development center, the Web, and your local public library for ideas.
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